Question 1

What does the free SEO audit check?

Accepted Answer

It checks how search engines and AI answer engines can reach and understand your site, the technical health of each page, on-page content and headings, PageSpeed Insights performance results, structured data, local signals where they apply, accessibility and user experience.

Question 2

How many pages will you analyse?

Accepted Answer

Up to 10 publicly accessible pages, including the homepage. They are chosen to represent your site — typically your homepage, main service or product pages, about, contact and any location or insight pages — rather than the first ten links found. If fewer than 10 suitable pages are available, we analyse those and say so.

Question 3

Does the audit include Google PageSpeed Insights?

Accepted Answer

Yes. We call the official PageSpeed Insights API and report the genuine Lighthouse scores, laboratory metrics and any real-user field data that is available for your pages. If a page cannot be tested, the report says so rather than estimating.

Question 4

Can you check my website’s visibility in AI search?

Accepted Answer

We assess the publicly observable signals that affect whether AI systems can find, understand and cite your site — such as crawler permissions, how plainly your business and services are described, structured data and authorship. We call this AI Search Readiness and label it as a readiness assessment. We cannot measure how any AI system ranks you, and we do not claim to.

Question 5

Will the report show me how to fix the problems?

Accepted Answer

Every confirmed issue explains what was detected, why it matters, exactly how to fix it, who can do the work and how difficult it is. Findings are prioritised into what to fix first, what to do next and longer-term improvements.

Question 6

Can Dawson & May make the improvements for me?

Accepted Answer

Yes. You can implement the recommendations yourself, or ask us to. Many clients choose to have us handle the technical work, content improvements and ongoing optimisation.

Question 7

Will the audit change anything on my website?

Accepted Answer

No. The audit is entirely read-only. It requests your public pages the same way a visitor’s browser would, and never submits forms or changes anything. Nothing is modified unless you ask us to carry out the work.

Question 8

How accurate are automated SEO audits?

Accepted Answer

Every finding in this report comes from a real observation of your live site or from Google’s own PageSpeed Insights data. Automated checks still have limits: the audit covers up to 10 public pages, cannot see behind a login, cannot confirm indexing without Google Search Console access, and cannot assess content that only appears after interaction. A complete manual audit often uncovers more, and we are happy to discuss one.

Find out what’s holding your website back. And how to put it right.

Straight answers about the audit