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Case Studies

Real results for ambitious SMEs across the UK

At Dawson May, we don’t just deliver marketing services — we build measurable, compounding growth for small and medium-sized businesses. Every engagement begins with a forensic audit of your digital presence, from technical SEO health and local search visibility to conversion paths and content gaps. That diagnosis shapes a fractional strategy tailored to your sector, your audience, and your commercial goals, so you get senior-level expertise without the overhead of a full in-house team.

The case studies below illustrate how that approach plays out in practice. From independent retailers doubling their organic traffic to professional services firms dominating local search and trades businesses converting more visitors into booked appointments, each project combines search engine optimisation, considered web design, and reliable WordPress infrastructure to create a presence that performs. We work in quarterly sprints, report transparently, and refine continuously — so the results you see here are the product of sustained, white-hat work rather than short-term tactics.

Whether you need a single discipline — SEO, hosting, video, or a website audit — or a fully managed digital marketing partner, these stories show the standard we hold ourselves to and the outcomes you can expect. Explore a project to see the challenge, the solution we delivered, and the metrics that matter.

Website DesignTrades

Trades business turns website into a booking engine

Confidential — Trades business

A growing trades business had a website that looked dated and converted almost no visitors into booked appointments. Dawson May designed and built a fast, conversion-focused WordPress site with clear service pages, trust signals, and a streamlined enquiry flow. Paired with ongoing SEO and a managed hosting care plan, the new site now generates a steady stream of qualified enquiries. The client reports a 210% increase in online form submissions and a noticeable improvement in enquiry quality, with most leads arriving pre-qualified from search.

+210% form submissions

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Local SearchProfessional Services

Professional services firm dominates local search across three counties

Confidential — Professional services

A multi-location professional services firm was invisible in local map results despite strong offline reputation. Dawson May built a local SEO programme covering Google Business Profile optimisation, citation consistency, review generation, and location-page architecture. Within four months the firm held the top map pack position for its primary service terms across three county-level markets. Lead enquiries from local search increased by 142%, and the firm attributed its strongest quarter on record to the new inbound pipeline. The work continues under a fractional support retainer.

Top map pack in 3 counties

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SEORetail

Lincolnshire boutique retailer doubles organic traffic in six months

Confidential — Lincolnshire retailer

An independent home and lifestyle retailer approached Dawson May after years of stagnant organic visibility. A technical SEO audit revealed crawlability issues, thin category pages, and no local search presence. We restructured the site architecture, rewrote category content with genuine commercial intent, and built a structured-data layer that gave search engines clear signals about products, availability, and location. Over six months the client saw organic traffic grow by 187%, with non-branded keyword rankings rising from a handful to over 340 top-three placements. Revenue from organic channels more than doubled, and the cost-per-acquisition dropped significantly compared to paid social. The engagement now runs on a fractional care plan, keeping the site fast, secure, and continuously optimised.

+187% organic traffic

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