Brand film and heritage
Vaughtons: The craftsmanship behind Aston Martin badges
A closer look at the traditional skills behind one of motoring's best-known emblems, and the people who still make them.
Video published by 24 Productions
Open original videoAn Aston Martin badge is a small detail on a remarkable car, but the work that goes into making one tells a much bigger story.
Our work with Vaughtons put that craftsmanship at the centre of the film. The focus is on the skills, care and traditional methods behind the badges, and why that approach still matters to a marque recognised around the world.
Rather than trying to make the process seem grander than it is, the film gives the work itself room to speak. It is a story about people who know their craft, the tools and techniques they use, and the standards that make their work distinctive.
For Dawson & May, it is the sort of production where the strongest material already exists within the business. The task is to recognise it and tell the story well. A quiet look at specialist manufacturing can be every bit as engaging as a large-scale event.
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