Red Bull Showrun: Formula 1 in Thessaloniki

A Formula 1 car sounds extraordinary on a racing circuit. Hearing one on the streets of Thessaloniki is another experience altogether.

The 2023 Red Bull Showrun brought the RB7 into the city for a public motorsport event, with demonstration runs, burnouts and plenty of excitement from the crowds along the waterfront.

The film captures the unusual setting as much as the car itself. It is the contrast between everyday streets and a full-blooded racing machine that makes the occasion memorable, with the fans and the wider event giving the action its atmosphere.

Brand events at this scale need coverage that conveys the whole experience, not just the headline moment. The car may be the star, but the location and the people are what make the footage feel alive.

This piece sits comfortably alongside our other live event and motorsport work, where energy and a real sense of place matter.